[M] Media Monitoring
Hundreds of South African outlets — national, regional and suburban newspapers, consumer magazines, 50+ radio and TV stations, and 700+ news websites across Africa.
[A] Content Analysis
A unique blend of quantitative and qualitative methodology, refined over many years to measure media reputation and capture trends in organisational communication.
[R] Reputation Tracking
Conceptually premised on an interactive model of media reputation varieties — consistent with global best practices and tailored to African media landscapes.
[S] Stakeholder Research
Through staff, associates and partner institutions, Tangaza Africa Media brings together broad expertise in public communications research and strategy.